Hi Everyone!

As you know, we've launched an amazing new collaboration with Sperry. Well, last night we officially celebratedthe Sperry X Gray Malincollection at the theirstore in theWestfield Century Citymall, and it couldn't have gone better. It was really incredible to celebrate the launch in Los Angeles. Since I live here, it was a veryspecialmoment to share withmy amazing team, friends and colleagues.

My team and I got there a little early and helped ourselvesto the Sprinkled Rim glasses of Champagne and immediately posed for the camera...for documenting purposes, of course.

It wasn't long after our guests began to arrive. And similar to the Le Meridienevent, I had a chance to meet some "social" friends like Kelly of StudioDIYand her husband photographer, Jeff Mindell.

As well as Law of of Sharp Laws, who has already posted about the event on his site as well as Details...thanks Law! And of course, the friends I've known through the years, like Adam & Daniella..

andLaurenConradalong with her fantastic team/friends Allison & Rachel....caughtthem snapping their Sprinkled Champs Insta pics!

And then just so many more wonderful people!

Everyone was getting in on the Instagram pics for more than just fun purposes. We had a Lisbon print entrance that begged for a feet selfie....

and wewere hosting a fun giveaway! The guests were asked to take a picture during the event and post with the hashtag #SperryXGrayMalin. The winner was announced at the end of the evening. What'd they win?

The matching printof the classic Sperry boatshoes, of course! The evening wrapped with a few final shots...and then, as they say, it was a wrap!

Thank you to all who joined and to you all for following along. I hope you enjoyed coming Behind the Scenes of the first Sperry X Gray Malin launch event. 1 down and 2 to go!

xx

GM