Travel Guide: Navigating the “Beach Clubs” of Rome, Tuscany & Florence


5 years ago

Hi Everyone

Have you spent some time with myItalian Geometric Series? It's part of the BIG SALE andwas shot above the stunning coastline of Tuscany and Emilia-Romagna. Unlike the Amalfi Coast and Capri, these beaches are wide and flat, stretching along for miles, uninterrupted by rocks. In-particularly, though, these beaches are lined with thousands of umbrellas belonging to hundreds of different private beach clubs. Due to its proximity of major cities like Florence, Rome, and Bologna it’s also highly populated by Italians rather than tourists. This should certainly not discourage you from visiting, quite the contrary, which is why I come to you all today with a Travel Guide focused strictly on this stunning slice of Italian life. In-particular, the Tuscany region near the towns of Forte dei Marmi and Via Reggio.

Let’s start with a Day at the Beach, shall we?


Lined with loungers and umbrellas, you’ll want to secure your prime real estate for the day at one of the many beach clubs lining the beach. Prices vary, so be sure to do your research ahead of time, but overall if it’s not too busy of a day, one should be able to secure a relaxing day on the sand without a problem (there are literally thousands of umbrellas and chairs!).

Viareggio - Known as a seaside resort town, it’s beaches are lined with clubs like Bagno Irene, Bagno Nuova Italia, and Bagno Excelsior, just to name a few. Many of the clubs also feature swimming pools and restaurants, so it’s the best of both worlds for a full day in the sun.

Perhaps, you’ll need to reserve Six Umbrellas - Italy...

Or, maybe it’s something a bit more like The Grand Beach Club, for you and all of your friends?

Not far yet smaller than Viareggio, Lido di Camaoire is also packed with beach clubs clustered together along the Mediterranean coast. This area is perfect for strolling the beach between the two piers that keep it feeling more privatized.

Lastly, for those feeling a bit luxurious, take a short drive to Forte dei Marmi. Forte dei Marmi is a little bit like the Hamptons of Italy. Located not far from Florence, the elite circle of Italy tend to belong to one of the many gorgeous beach clubs that line the coast in Forte dei Marmi. I was fortunate to spend one afternoon at Bagno Annetta which is ultra exclusive, thanks to a family friend connection. Many of these beach clubs offer umbrellas, chairs, and large cabanas so you’ll have plenty of space to enjoy your day in the sun.


La Barchina- Perfect for a delicious seafood feast a lunch. Quite literally cooking what was caught that morning, it doesn’t get much fresher than La Barchina.

La Ciesina - This church turned pizza joint is a must see and eat. From personal experience, I recommend the bruschetta as well as a pizza paired with a tasty a Sangiovese red wine. The meal will be delicious, low key and totally what your inner Italian soul needs. Honestly, this could have been the best pizza I have ever had in my life!

Ristorante Il Piccolo Principe - For the ultimate in views and beautifully crafted food, this is the spot to have your romantic dinner and indulge in the evening.


Principe di Piemonte - Centrally located with an excellent staff, I enjoyed our stay here as well as all of the recommendations offered on where to eat and stroll along to fully take in Viareggio

Hotel Bigou - With a beach bungalow vibe and beach cruisers readily available to their guests, it doesn’t get much better than this hotel in Forte dei Marmi.

Regardless of which coastal town you decide on or the beach club of choice, you are guaranteed a quintessential Italian beach experience. So, without much further ado, take your pick of which lounger you’d like for the day at theGeometric Italy collection.

Last but certainly not least, keep your travels with you...

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If you've been to this decandent slice of life, then you probably have some tips to share with us, which we're allll ears! Please don't hesitate to let us know on Instagram,Twitter, or Facebook...and of course, please Pin away!Also, if you're inspired to incorporate one of these new Italian Geometric images, then we've got just the post for you withThe Geometry of Décor. As you all know, who follow along (& many thanks for that), I travel often and all over but there is a certain affinity for Italy that is unwavering. I'm really proud of this new dimension to my collection of Italian images, so I wish you all as much joy experiencing them as I did creating them.Can't wait to hear your thoughts!

Cheers xx