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Behind the Scenes: Gray On Set for the Holidays...

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8 years ago

Hi Everyone,

Today, I want to take you all behind the scenes on my recent photoshoot for my forthcoming Gray Malin 2016 Holiday Campaign. I know it’s only August but this year I really wanted to get a head start so I could go above and beyond-- and that’s exactly what I did. This summer I have been using a new laptop by HP named the Spectre. Beyond the fact that it is the thinnest laptop in the world, the Spectre has also been my on-the-go tool for reviewing imagery in real time to help me reinvent some of the images I am creating in the field. For the 2016 Gray Malin Holiday campaign, I was inspired by the essence of travel and adventure. Therefore, we decided to shoot in multiple locations. The goal was to make the viewer feel like they are standing inside the image, enjoying the holiday spectacular that has been created in a far off location. As always, every shoot takes a lot of prep and this one was certainly no exception. My team and I wrapped presents for an entire afternoon carefully selecting ribbon and accessories that elevated the shoot. HP Spectre - Gray's Holiday Campaign shoot

We began this photo shoot by evoking the essence of Santorini for a little ‘Opa!’ and then moved to a rustic cabin to evoke the essence of being somewhere up in mountains for some R&R.

HP Spectre - Gray's Holiday Campaign shoot

What was great about this shoot is I had my Spectre with me and I was able to literally edit anywhere and everywhere as I went through the day.

HP Spectre - Gray's Holiday Campaign shoot

It is such a perk not lugging a lot of extra equipment with me on a shoot. Also, since I was shooting in multiple locations in one day, I needed to be efficient and make decisions quickly. I tethered my camera to the laptop and was able to see my vision coming to life right away.

HP Spectre - Gray's Holiday Campaign shoot

Back at the studio, I effortlessly edited my selections down, but I still had to enjoy a little bit of the location before heading back to the real world. Thanks to HP Spectre to helping me elevate my holiday campaign this year. It’s been fun having this lightweight and very thin piece of technology by my side. To see how it all began, you should take a look right here, and then of course learn more about the Spectre here.More to come this holiday season! Ho ho ho, GM

P.S. Now that I’ve shared my favorite parts of having the HP Spectre with me this summer, would love to hear from you all on features best resonated with you, let me knowon your favorite social channel @graymalin